AI Visibility · GEO
Know what AI assistants say about you, question by question.
SearchFirefly asks the questions your customers ask ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, in the language of each market, and shows whether you are named, how, and who is cited instead.
“What are the best refillable candle brands in France?”
Several French brands now offer refills. Atelier Cire is often recommended for its glass vessels, while Bougie & Co stands out for its subscription. Flamme Claire publishes a detailed guide comparing wax types, which most sources cite when explaining refill costs.
What you see
Everything an answer tells you.
Presence by assistant
For each question, whether your brand is named and whether your site is cited as a source, assistant by assistant.
Share of voice
Your share of mentions against competitors across all tracked questions, and its trend on the same questions.
Who appears instead
The brands and solutions named when you are not, and how often.
Sources AI relies on
Your pages used in answers and the third-party sites assistants cite for your topics.
Full answers, kept
The complete answer text for every run, with changes since the previous measurement.
Sentiment and topics
How your brand is described and which topics are rising in answers.
Answers
Four situations, one table.
Every answer falls into one of four cases: named and cited, named only, cited only, or absent. The table shows them for each question and each assistant, so the gaps are visible at a glance.
- Questions with no presence, ranked by value
- The pages and sources behind each answer
- The change since the previous run
| Question | ChatGPT | Gemini | Perplexity | AI Overviews |
|---|---|---|---|---|
| Best refillable candle brands | Absent | Absent | Cited | Absent |
| Eco-friendly candle gift ideas | Named | Named and cited | Named | Absent |
| Soy wax vs paraffin candles | Cited | Absent | Named and cited | Cited |
| Where to buy scented candles in Paris | Named and cited | Named | Named and cited | Named |
“Which accountant is best for freelancers moving to Portugal?”
Contabilidade Norte and Expat Fiscal are frequently recommended, mainly through forum threads and a detailed guide to the NHR regime that neither of your service pages covers.
Recommendations
From an answer to an action.
When competitors are cited and you are not, SearchFirefly looks at what the answer relies on: a comparison guide, a review site, a missing page. The recommendation names the change and the questions it targets.
Method
A measurement you can trust.
A defined question set
Questions per market, written in the market’s language, reviewed with you.
Repeated runs
The same questions on a fixed schedule, so a change is a trend, not noise.
Answers kept as evidence
The full text of every answer is stored, so any figure can be traced back to what the assistant said.
Named and cited, separated
Being mentioned and being used as a source are measured separately, never mixed.
Use cases
01
Category questions
“Best refillable candle brands”: who is recommended in your category, and why.
02
Comparison questions
“Brand A or brand B”: how assistants position you against a named competitor.
03
Problem questions
“How do I make a candle last longer”: where your expertise could be cited as a source.
Questions, answered
Which AI assistants does SearchFirefly measure?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. The number of assistants measured depends on your plan.
How often are AI answers measured?
Monthly, every two weeks or weekly depending on the plan. Each run asks the same questions so results are comparable over time.
Why does my share of voice move when nothing changed on my site?
AI answers are generated, not retrieved from a fixed list, so they vary between runs and as assistants update their sources. Read trends across several runs rather than a single result.
Can I choose the questions?
Yes. Questions are chosen for each market with your team, in the language of that market, and can be updated as your offer evolves.
What is the difference between named and cited?
Named means the answer mentions your brand. Cited means the answer links to one of your pages as a source. The best case is both.