Resources
Guides to search, AI answers and reputation.
Practical methods we use every day, without invented statistics. Every claim about a platform links to its documentation.
Start here
Three guides to begin with.
Browse by topic
AI Visibility
How AI assistants mention brands, and how to measure and improve your presence in their answers.
2 articles
Reputation
Reviews, mentions and discussions, and how they shape what searchers and assistants see.
2 articles
SEO
Google Search Console, positions, technical SEO and international sites, explained with primary sources.
6 articles
Latest articles
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What is AI search visibility (GEO), and how do you measure it?
AI search visibility is how often, and how well, AI assistants mention your brand. Here is what it covers and how to measure it…
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How AI assistants decide which brands to cite
AI assistants name brands from what their models learned and from pages they retrieve at answer time. Here is what is documented, and what…
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llms.txt and AI crawlers in robots.txt: what actually matters
Which AI crawlers to allow or block in robots.txt, what each one does, and an honest look at llms.txt: a proposal, not a requirement.
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Building a question set for your market: from tracked prompts to actions
How to build a set of AI questions that reflects real buyer demand, keep it stable enough to measure, and turn the results into…
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The Search Console metrics that matter: clicks, impressions, CTR and position, read correctly
Clicks, impressions, CTR and average position look simple. Here is how Google actually counts them, and how to avoid the most common misreadings.