Competitor Intelligence
Find out who takes your place, and where.
Compare your Google visibility, authority and presence in AI answers with the competitors that matter, market by market.
| Brand | Google visibility | Authority | AI share of voice |
|---|---|---|---|
| Maison Lumen | 34 | 41 | 18% |
| Atelier Cire | 52 | 48 | 21% |
| Bougie & Co | 29 | 37 | 14% |
| Flamme Claire | 21 | 44 | 9% |
What you see
The competitive picture, measured.
Google visibility over time
Your monthly visibility against each competitor, on the same keywords.
Authority compared
An authority score and referring domains for you and each competitor.
Competitor profile
One page per competitor: Google, authority and AI presence side by side.
Who replaces you in AI answers
Brands named by assistants when you are not, by question and by assistant.
By market
Competitors differ from one country to another: each market has its own set.
Measured gaps
Where a competitor leads, by how much, and since when.
Authority
Links that build authority.
Follow the referring domains you gain and lose each month and the signals worth reviewing.
“Which project management software suits a 20-person agency?”
Plannr and Trackwise are cited first, both supported by comparison articles on three industry blogs.
Use cases
01
New entrant
See when a newcomer starts appearing in AI answers in your category.
02
Local competitors
Different leaders in each country: follow them market by market.
03
Pitch preparation
Agencies: show a prospect where competitors lead, with evidence.
Questions, answered
How are competitors chosen?
You choose the competitors to follow for each site. SearchFirefly also shows brands that appear in AI answers instead of you, so you can add them.
What is the authority score?
A 0 to 100 score summarising the strength of the links pointing to a site. It is used to compare sites, not as a Google metric.
How many competitors can I follow?
3, 5 or 10 per site depending on the plan.