About
Search changed. Measurement has to follow.
People now ask AI assistants as often as they search. SearchFirefly exists to show brands how both present them, and what to do about it.
Brands that work with the team behind SearchFirefly
A platform built by 
What we believe.
Measure before advising.
A recommendation without the data behind it is an opinion. Every SearchFirefly recommendation shows its evidence.
Be honest about uncertainty.
AI answers vary. We say so, measure repeatedly and label estimates as estimates.
Markets are not languages.
A country and a language together define a market. We measure each one in its own terms.
Action over dashboards.
A chart is useful when it ends in a decision. Every view leads to the next action.
Who is behind SearchFirefly.
SearchFirefly is published by BCH Software and was founded by Florent Bronchain.
Florent founded ABC Digital Touch, an independent growth marketing agency in Paris, and has spent more than ten years building acquisition systems: SEO and organic search, paid media, B2B lead generation, marketing automation, tracking and data. He also teaches in a Master’s program at Euridis.
SearchFirefly grew out of the platform the agency built to follow its clients’ visibility in Google and, more recently, in AI assistants. The product keeps the agency’s rule: a recommendation is only worth making if the data behind it can be shown.