SEO Intelligence
Google performance that explains itself.
Clicks, impressions and positions from Search Console, read month by month and market by market, with the keywords and pages that moved and why it matters.
| Keyword | Position | Change |
|---|---|---|
| soy candle gift set | 11 | +4 |
| refillable candle | 7 | +2 |
| scented candle france | 19 | −3 |
What you see
Read Google like an analyst.
Monthly performance
Clicks, impressions and keywords ranking each month, with the change against the previous month.
Top 3, Top 10, Top 20
Entries and exits at each threshold, and the distribution of your keywords by position.
Gains and losses
The keywords that gained or lost positions, with the pages concerned.
Tracked keywords
Your priority keywords with a history chart each, and an estimated visibility clearly labelled as such.
Pages
Pages seen in Google for each market, pages with a detected opportunity and pages to look at first.
Page detail
For one page: Google performance, searches and positions, AI visibility, content, structured data, technical issues and links.
Opportunities
Pages one step from page one.
Keywords in positions 11 to 20 are often the shortest path to more clicks. SearchFirefly lists them with the page that ranks and the change most likely to help.
Restore the title tag on 12 collection pages
- Why
- Since the migration on 14 October, these pages show the site name only. Together they received 2,140 Google impressions last month.
- Fix
<title>Refillable soy candles · Maison Lumen</title>- Check
- Verified on the live pages at the next analysis, then followed in Google clicks.
Method
Figures you can defend in a meeting.
Google’s own numbers
Clicks, impressions and positions come from Search Console as Google reports them.
Complete months compared
Month-on-month comparisons use full months; the current month is flagged as partial.
Estimates labelled
Estimated visibility is always called an estimate, never traffic.
Use cases
01
After a migration
Spot the pages and keywords that dropped, and the cause.
02
Quarterly review
Show Top 10 entries and exits with the pages behind them.
03
New market
Follow a new country separately from day one.
Questions, answered
Where does the Google data come from?
From Google Search Console, connected with read-only access. Figures are those Google reports for your site.
What is estimated visibility?
An estimate of the traffic potential of your tracked keywords based on their positions. It is labelled as an estimate and never presented as measured traffic.
Can I follow several countries?
Yes. Each market is read separately, with its own keywords, positions and pages.