Content Intelligence
Content that answers a measured question.
Every content recommendation starts from a gap: an AI question where you are absent, a page one step from page one, a missing structured data block, a question asked on Reddit.
Restore the title tag on 12 collection pages
- Why
- Since the migration on 14 October, these pages show the site name only. Together they received 2,140 Google impressions last month.
- Fix
<title>Refillable soy candles · Maison Lumen</title>- Check
- Verified on the live pages at the next analysis, then followed in Google clicks.
What you see
From gap to published page.
Topics backed by data
Questions where competitors are cited and you are not, and searches with no dedicated page.
Fixes to existing pages
The exact change for titles, headings and content, ready to copy, with the reason behind it.
Structured data
JSON-LD prepared for your pages, fixes to existing code and a code checker before you publish.
Checked once live
After a change goes live, SearchFirefly checks it was applied and follows its effect.
Drafts on Growth and Scale
Drafted content and optimisations from each gap, for your team to review and publish.
Briefs that cite evidence
Each brief lists the questions, sources and competitor pages it responds to.
A brief that starts from the answer.
A good brief says which question it answers, which sources assistants rely on today and what the page must contain to be cited.
“What are the best refillable candle brands in France?”
Several French brands now offer refills. Atelier Cire is often recommended for its glass vessels, while Bougie & Co stands out for its subscription. Flamme Claire publishes a detailed guide comparing wax types, which most sources cite when explaining refill costs.
Use cases
01
Missing comparison page
Competitors are cited through a comparison guide: write the one you lack.
02
Under-performing page
A page ranks 11th: rework the title and add the answers searchers want.
03
Structured data
Products without markup: copy the JSON-LD prepared for them.
Questions, answered
Does SearchFirefly write content for me?
On the Growth and Scale plans, SearchFirefly drafts content and optimisations from a measured gap. Your team reviews and publishes them.
What structured data does SearchFirefly help with?
It shows the structured data observed on your pages, prepares JSON-LD to copy, suggests fixes to existing code and checks code before you publish it.