Blog
Notes on search, AI answers and reputation.
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Why reviews and mentions now shape what AI assistants say about your brand
AI assistants build answers from web sources. Reviews and third-party mentions are part of that material, so reputation work is now visibility work.
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Responding to negative reviews: a practical playbook
A step-by-step method to triage, answer and learn from negative reviews, with the platform and legal rules you need to respect.
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Content briefs that answer measured questions
Start content briefs from questions you have measured in Google and AI answers, not from guesses. A template, an example and the checks to run after publishing.
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Monthly SEO and AI visibility reporting: what clients and executives actually read
A monthly report structure that executives and clients read: one page of decisions, a few stable metrics, AI visibility next to Google, and clear next steps.