Reputation Intelligence
The reviews and mentions that shape answers.
AI assistants and searchers read what others say about you. SearchFirefly follows ratings, reviews, web mentions and Reddit, and shows the ones worth acting on first.
Mentions per theme in recent reviews. Below 10 reviews, no rating is interpreted.
What you see
What people say, organised.
Rating and volume
Average rating and number of reviews on each platform, and new reviews each month.
Themes and sentiment
What reviews praise and criticise, grouped by theme: delivery, price, service, quality.
Web mentions
Pages that mention your brand, filtered, with estimated monthly volume, sentiment and sources.
Posts and comments about your brand, your competitors and your sector, kept apart.
Compared with competitors
Your rating and review volume against the brands you follow.
What to answer first
Recent negative reviews and recurring complaints, surfaced in the recommendations.
Reputation and AI
Why it matters for AI visibility.
Assistants often draw on review sites and discussions when they describe a brand. A recurring complaint left unanswered can travel into answers. Reputation sits next to AI visibility in SearchFirefly so you can see both.
Recurring theme · illustrative
“Lovely candles but the parcel took twelve days.”
Delivery delay mentioned in 3 of the last 10 reviews. Suggested action: reply to each review and update the shipping page.
Method
Read carefully, reported honestly.
Measured monthly. A first measurement shows a state, not a trend.
Public profile figures
Rating and review count are read from each platform’s public profile on the day of the measurement.
A sample for trends
Up to 200 of the most recent reviews are analysed for trends, themes and replies.
No rating below 10 reviews
Below 10 reviews, a rating is shown but never interpreted.
Mentions filtered
Your own site, doubtful sites, duplicates and off-topic pages are removed before counting.
Questions, answered
Which reviews are covered?
Google reviews and other public review platforms where your customers leave reviews, plus mentions on the web and discussions on Reddit.
How is the sentiment of mentions measured?
It is estimated from the words that surround your brand in each mention, never from the whole page, and it is always labelled as an estimate.
Does SearchFirefly reply to reviews for me?
No. SearchFirefly shows which reviews to answer first and can help prepare a reply, but nothing is ever published automatically.
Which plans include reputation?
Reputation is part of the Growth and Scale plans. Reddit discussions are part of Scale.